Written on
July 20, 2008
by
Peter- REBB Founder
Unless you have been living under the rock for the last year, you have probably heard about social media and WEB 2.0. Social media is THE new internet revolution and it is taking over the internet. For the past several months, I have been using social media myself. I have been able to form many different personal relationships, create business partnerships, gain real estate leads and increase my presence in the real estate world.
Today, I decided to share with you 7 social media sites that will help you increase your internet presence, form partnerships and business relationships, and even flip houses to make some money. But before I go into resources, I need to share with you the reason why you should be doing this.
Why would you need to invest your time into Social Media Marketing?
Here’s the short answer: Because in today’s society, it works. Here’s what I mean by that… Continue reading! »
Posted in Social Media | Comment Now!
Written on
July 13, 2008
by
Peter- REBB Founder
As always, I want to bring you quality information that you can use today to help your real estate business on the internet. We both know that one of the biggest
obstacles people face on the internet is driving traffic to their site. There are certain traffic secrets, as you may call them, that virtually guarantee your success on the internet.
Also, if you have been paying attention to whatI share with you every week on my blog, you know that the strategies I share are very unique and new to help you dominate your market on the internet.
We both know that one of the biggest obstacles people face on the internet is driving traffic to their site.
I just might have the answer for you right here…
You see, John Reese is one of those people that I watch to see what he does and how he does it. Why? Because I think he is one of the best internet marketers when it comes to driving traffic to your site. He is the man who back in 2004 , released his traffic secrets just to make over$1 million in the first 18 hours.
But what does that have to do with real estate? Continue reading! »
Posted in My Recommended Products | Comment Now!
Written on
July 10, 2008
by
Peter- REBB Founder
Google has finally updated one of the best keyword research tools out there, their Free keyword Research Tool. It’s been a long time coming. The update is so significant that it has internet marketers around the world updating their keywords and testing the new keyword analysis tool to analyze its effectiveness.
So, what is this Big Google Keyword Analysis Tool Update? Continue reading! »
Posted in Real Estate SEO Tactics | Comment Now!
Written on
July 8, 2008
by
Peter- REBB Founder
Today, I wanted to share with you something different. It’s a real estate internet marketing idea that will help you sell your house as soon as possible. Now, I didn’t come up with this concept, somebody else it. But I have to admit, it is very creative.
Here’s the scoop. A real estate agent/mom was trying to sell her house located in West Palm Beach, Florida. Struggling to sell her house, she came up with a creative way to sell her house while solving another problem, finding herself a husband. Ans she did it by using internet marketing to sell her house.
Needless to say, she’s been on news, first page on Digg.com, Ebay and Craigslist. She started with selling her house on Ebay but as far as I know, that listing has been taken down.
You can check out the House for sale craigslist listing (still up as June 7, 2008) and a House for sale includes a wife news story on a local channel.
So, what kind of internet marketing lesson can we get out of this for your own real estate listings?
First, her listing has a creative spin to it. Obviously, you might not be able to auction yourself with the house you are trying to flip but this should give you some ideas.
For instance, what if you could add an extra creative bonus to your listing. Lots of people are struggling with the raising gas prices. What if you throw in $200 gas card in there? If you stand to make $5,000-$10,000 on a house, I think throwing in a $200,$500 or even a bigger gas card is a win-win solution for you and the buyer.
Better yet, put a time limit on the gift card saying “If you buy the house in the next 2 weeks, I’ll give you a $500 gas card. After that the gift card will go down to $200.”
Second, her story had a viral effect attached to it. What was it? Well, the headline itself was catchy. Who sells a house with a wife, right? Last time I heard, her Ebay listing had thousands of hits on it. Also, she had pictures of herself in there.
Her idea was following a simple question-What does media want and feed on? What do people want? As we both know by now, that idea was picked up by the news and plastered over the internet.
So, how can you get your real estate listings noticed? If you come up with a creative idea for your listings, call up your local TV station and tell them about it. Seriously, call them up and tell them what you are offering. News stations are hungry for creative and controversial stories. They need to fill out an entire hour with news and stories. And how do you think they get all those stories each and every day? People call them up.
How do you get it to spread all over the internet?
Well, there are many ways but today I’ll give you one technique that I think is greatly underutilized by real estate agents and marketers. Write and submit a press release about your creative idea. You can get your story on the first page on Google News within 20 minutes by writing a press release and submitting it to a press release site.
What sites should you submit your press release to?
The best PR site on the internet is PRweb.com but you’ll need to spend anywhere from $80 to #360 there. But if you use prweb.com, your press release will be all over the place. Plus, you’ll get tons of backlinks to your site giving you boost in your search engine rankings.
Here are couple of other press release sites that I’ve used in the past which have worked very well.
Webwire.com -You can list there for as little as $19.
Prleap.com - You can list there for as little as $49.
Secret Tip: Combine the 2 sites above and you got yourself a great press release strategy. If you do this right, you’ll be surprised at the results you’ll receive.
Press Release Tips: When writing a press release, don’t advertise it there, NEVER ADVERTISE in there. Remember, most of these press releases are read by media and if they see a sales pitch in there, you’ll never get the attention you deserve. Also, write in 3rd person. Write your press release in such a way that it reads as if someone else was writing a press release about you.
And if you don’t know how, or don’t want to write a press release, outsource it to sites like Elance, RentaCoder or ScriptLance. (Stay tuned for a future post on outsourcing- You won’t believe what you can outsource on the internet for your real estate business.)
To Your Success,
Peter K.
Founder of Real Estate Black Book
P.S.
Here’s a bonus tip. Create a blog, just like I have here, and post your listings on there. Google and other Search Engines pick up blog posts much faster that regular sites. Google likes blogs, especially self-hosted wordpress blogs.
So, that’s all for today. Do you have any creative marketing tricks that you have done and would like to share with me? Post you comments below.
Posted in Real Estate Marketing | Comment Now!
Written on
June 30, 2008
by
Peter- REBB Founder
Today, June 30, 2008 Wachovia has announced that they are eliminating their Pick-A-Pay Program from their loan offerings. Wachovia Pick-A-Pay Program was one of their biggest attractions during the housing boom throughout the Unites States market. People could have paid their loan whenever they wanted it each month. The program allowed borrowers to pay several times each month towards their mortgage. Sounds like a great program, doesn’t it?
Well, not when the default rates on the loans have been higher than they expected them to be. Wachovia is estimating $1.1 billion in losses for their Pick-A-Pay program in 2008. In the first quarter alone, Pick-A-Pay program represented $121 million of their total consumer loan portfolio. Woow! That’s huge.
Now, Wachovia is allowing people to escape their prepayment fees. Why would they do that? They are eliminating prepayment fees so people can refinance and get into a more sustainable mortgage.
That’s very interesting, isn’t it? But let me ask you this Wachovia. Continue reading! »
Posted in Real Estate Market News | Comment Now!
Written on
June 26, 2008
by
Peter- REBB Founder
I know you’ve been there before. You sit down, grab a pen and paper and start to write those killer ads for real estate that will bring you motivated sellers right to your door. Or do you?
Writing real estate ads is not as easy as it sounds, is it? You see that blank piece of paper, you stare at it and get frustrated because nothing good is pouring out on that piece of paper. Your brain just does not want to write ads 
Well today, in a true Real Estate Black Book fashion, I have another free resource for you that will get those real estate classified ads written and written in such a way that will grab your reader’s attention like flies on sh_t. Continue reading! »
Posted in Free Resources | Comment Now!
Written on
June 24, 2008
by
Peter- REBB Founder
photo credit: net_efekt That’s right, you can drive traffic to your site with just a few sentences. But before I reveal the strategy to you, I have to confess to you about something.
The strategy I’m about to reveal is very powerful, especially with Google’s new rules. I’ll explain what I mean by Google’s new rules in just a minute.
Now you may already know about this strategy but if you don’t, you’re in for a treat. Even if you do know this strategy, I suggest you read the entire post because there might be something in here that you don’t know yet.
To tell you the truth, I was hesitating to make this post. In the end, I decided to do it because even though this might bite me in my Polish a$$, it will benefit you and your website. And if you have been on my list for the past few months, you know that I share ideas and strategies with you that will help you succeed on the internet.
Sidenote: If you are not on my list, you should be by signing up for my free Real Estate Black Book
So how can this strategy fire back in my face? Continue reading! »
Posted in Real Estate SEO Tactics | Comment Now!
Written on
June 19, 2008
by
Peter- REBB Founder
Today I want to share with you a cool free resource. Hotpads.com has just released a new tool on their website for housing shoppers.
The tool combines their rent ratio heat map with their new rent vs. buy search and foreclosure heat maps. The goal of that new heat map is to give consumers the necessary tool to make sound financial and housing decisions in today’s market.
Hotpads’ Rent Ratio heat Map allows apartment and housing hunters to visually see the ratio of rentals versus for sale hosing in their area. They go as far as suggest which areas make financial sense for the buyer or renter to either purchase or rent a property in their area.
Red colors on the heat map indicate the areas where it makes more sense to rent while blue areas indicate the best place for buying a house.
Here’s a link to a sample rent vs buy heat map on hotpads.com.
To search rent vs buy in your area, just follow the link below
Hotpad Rent vs Buy Heat Map
So, why would you need that information as a real estate investor?
Here’s why…
As a real estate investor, you constantly need to look at what your end buyer or seller is thinking. By looking at the heat map, you can see what sellers and buyers in your area are doing. Is there a lot of houses for sale or are there a lot of rentals?
Personally, I think the heat map is a great research place for all of us. With just a click of a mouse, you can see your entire investing area to help you figure out what your exit strategy or buying strategy need to be.
You can also see what your competition is doing in your area? How much people are trying to rent their houses or apartments for? How much is someone trying to sell their house for?
Now, let me clarify something here. Remember, these heat maps are geared toward retail buyers and seller. Also, just because someone is trying to rent for $1,200/month or trying to sell the house for $189,000 doesn’t mean they are going to get it. They’ll sell or rent their place for what the current market will give them.
So, use this heat map as a research tool. Don’t base your entire decision just on what you see there. You need to be smarter than the average Joe.
And since you are reading this post on Real Estate Black Book Blog, I know that you are
Leave your comments below. Do you have any resources you would like to share with the rest of our community? if you do, I would love to hear them. Thanks in advance.
To Your Success,
Peter K.
Posted in Free Resources | Comment Now!
Written on
June 16, 2008
by
Peter- REBB Founder
Pay close attention here…
Because I am about to reveal to you the most important skill that you as an Real Estate Internet Investor need to know. I am also going to tell you how you can grab a controversial report on that subject from one of the best experts in that field for free. Trust me, you need to read this post.
This one skill can mean the difference between dominating your local real estate market on the internet and trying to survive.
This one skill can mean the difference between being a successful real estate investor who converts his/her visitors on his/her site like a moth to a flame versus the one who can’t keep them on there for just a few seconds.
So what is this skill? Why do you need to know it? How do you learn it? Well, I’ll tell you right now… Continue reading! »
Posted in Internet Marketing | Comment Now!
Written on
June 11, 2008
by
Peter- REBB Founder
Here’s part 2 of my response to John. If you missed part one, you can see it at to squeeze or not to squeeze blog post.
Part 2 begins…
*******************************************************
I hope you see what I am trying to get across here John. So, here’s what I think you should do:
Personally, I think the best way to capture leads is to use a squeeze page. It’s simple and its only objective is to catch person’s name and email address and it doesn’t distract them from anything else. Continue reading! »
Posted in Real Estate Leads | Comment Now!
Unless you have been living under the rock for the last year, you have probably heard about social media and WEB 2.0. Social media is THE new internet revolution and it is taking over the internet. For the past several months, I have been using social media myself. I have been able to form many different personal relationships, create business partnerships, gain real estate leads and increase my presence in the real estate world.
